Fixing the Unfixable:
A New Look at Separation Anxiety
with Veronica Boutelle & Malena DeMartini-Price
August 25, 2012 -
August 26, 2012
We are sorry, this course is closed at this time
August 25 - 26, 2012
Saturday and Sunday
9am - 5pm
Marin Humane Society
This workshop will be held at Marin Humane Society in Novato, CA in their auditorium. Please leave your pet dogs at home. Dress in layers as the temperature will be set by the facility. Full information will be in the registration confirmation.
Walk-ins welcomed at this seminar. Please see information under "Tuition and Registration."
Advances in technology, new ways of thinking about client compliance, and a structured approach to packaging separation anxiety services have made what once seemed nearly impossible – successful resolution of even severe separation anxiety cases – quite doable.
Join Veronica Boutelle of dog*tec and Malena DeMartini-Price, a California-based San Francisco SPCA Academy grad with over 10 years’ experience and several hundred successful separation anxiety cases under her belt, for the seminar. You’ll learn how to tackle separation anxiety with confidence, help more dogs, and boost your income with this rare and lucrative training niche.
On the training side, you’ll learn:
- The key components of successful separation anxiety case resolution.
- How to incorporate simple new technologies to make the work quicker and more accurate. (And don’t worry – you don’t have to be a techie.)
- How to set up training plans and create the proper environment for client compliance.
On the business side, you’ll learn:
- How to price, package, and schedule separation anxiety to provide maximum support to the client and be properly compensated for all aspects of working these complex cases.
- Easy, inexpensive (even free) marketing strategies to take specific advantage of this rare training niche.
You CAN Fix the Unfixable!
The Challenges of Separation Anxiety
Separation Anxiety Diagnosis, Prognosis and Client Interviews
Structuring & Scheduling Your Work
SA Treatment Plans: What Works and What Doesn’t
Making the Sale: Pricing, Packaging, Policies & Selling Points
Board & Train As A Treatment Strategy
Using Technology To Improve Treatment Efficiency
Training & Technology
Marketing Your Separation Anxiety Niche Holistic And Pharmacological Support
Executing Your Marketing Plan
Malena DeMartini-Price, CTC:
Malena De Martini-Price is renowned in the dog-training world for her expertise on canine separation anxiety disorder. She is an honor’s graduate of the esteemed San Francisco SPCA Academy for Dog Trainers, where she studied under Jean Donaldson, and is a member of the Association for Pet Dog Trainers (APDT).
Malena has been training dogs professionally for over 10 years, and in this time, she has worked one-on-one with hundreds of separation anxiety cases. Her particular strength lies in reading the subtleties of dog body language and guiding owners patiently and with great enthusiasm through the gentle process of healing their dogs. Today, her practice is focused exclusively on the disorder. When she isn’t working with dog owners in person, she counsels, lectures, and writes to further develop awareness and comprehension of this agonizing behavioral disorder.
Malena lives in Northern California with her husband Kevin—also a certified dog trainer—their two rescue dogs, Leia and Tini, and their forever-hungry cat, Kana, who by all estimations will live to be a hundred.
Veronica Boutelle, MA Ed., CTC:
Veronica is the founder and co-president of dog*tec. Formerly the Director of Behavior & Training at the San Francisco SPCA, Veronica has been helping dog professionals create their dream businesses through dog*tec since 2003. Veronica is the author of How to Run a Dog Business and the co-author ofMinding Your Dog Business, writes business columns for APDT’s Chronicle of the Dog and the Canadian APDT’s Forum, and is a sought-after speaker at conferences and dog training schools across the country.
After a career in education, where she focused on school reform and curriculum development, Veronica got her start in the dog world as a dog walker and then attended the SF/SPCA Academy for Dog Trainers. She added training to her business and joined the training staff at the SPCA, and was eventually asked to run the department.
After leaving the SPCA, Veronica decided to combine her backgrounds in education, training, and business management to help dog trainers and other dog professionals learn how to run their businesses more successfully. She now lives in Oregon with her husband and their two "old lady shelter mutts."
6 CEUs per day (12 for the weekend) for CDPT-KA and CPDT-KSA
3.5 CEUs per day (7 for the weekend)
Registration includes: seminar support materials, beverages and snacks. Lunch is on your own.
$160 – Two days, register and pay on or before July 8, 2012
$210 – Two days, register and pay after July 8, 2012
$100 – One day, register and pay on or before July 8, 2012
$125– One day, register and pay after July 8,, 2012
Cash Only. Please add $10/per day to the above prices.
Two days - $210 + $20 = $230
One day - $125 + $10 = $135
Group discounts for auditors available for more than 3 participants from the same business/shelter. Contact Dana Crevling to find out more.
Registration ends 5 days prior to the event or when registration limit is met. Registration at the door may be available depending on space. Check back at this page for walk-in registration information after preregistration ends. There will be a $10/day additional charge for walk-in registration if available.
You may pay for tuition by:
Personal or Bank Check
PayPal - using your account or opening a new account
Visa, MasterCard, American Express or Discover through PayPal's secure system
Complete payment information will come up on the screen after you complete registration. General Payment Information
If the seminar does not meet the minimum (35 participants) and must be cancelled, currently registered participants will be refunded the full amount without penalty. Please familiarize yourself with the Registration/ Refund Policy and the Waiver before signing up.
Marin Humane Society
171 Bel Marin Keys Blvd
Novato, CA 94949
From Northbound Hwy 101:
Exit Bel Marin Keys Blvd., turn left at first light up toward Bel Marin Keys Blvd., turn right at Bel Marin Keys Blvd.; at the bottom of the overpass, turn left at the signal light into our entrance.
From Southbound Hwy 101:
Exit Bel Marin Keys Blvd., go east over the freeway; at the bottom of the overpass, turn left at the signal light into our entrance.
Hotels: If you are attending a non-working seminar. Make sure you understand ALL the fees and restrictions. Policies and rates may change.
250 Entrada Dr, Novato, CA
2 minutes away
Pet friendly; $20/night pet fee
Econo Lodge Inn & Suites
275 Alameda del Prado, Novato, CA
(415) 883-2406 2 minutes away
Best Western Plus Novato Oaks Inn
215 Alameda Del Prado, Novato, CA
3 minutes away
America's Best Value Inn
7600 Redwood Blvd, Novato, CA
6 minutes away
Pets in 1st floor rooms. $10/night pet fee
San Francisco-Days Inn Novato
8141 Redwood Blvd, Novato, CA 94945
8 minutes away
Pet friendly. $10/night pet fee
Oakland International Airport - 38 miles away
San Francisco International Airport - 38 miles away
No audio or videotaping please. This is a non-working seminar. Please leave your dogs at home.